It’s been 355 years since the magazine was born. And the primitive and universal communication method of combining photos and texts still works effectively, whether it is digital or analog. While digitalization is in progress, the sense of analog is drawing attention again. What is needed to attract people, connect people, empower community is not only the amount and speed of information, but also the texture, temperature, eccentricity, which is a story telling. The publishing industry that shapes it should be more personal, diverse, and free.

purezine is a ZINE (individually made magazine) label that returns to the editor's pure desire to convey. This site focuses on introducing ZINEs issued by purezine, and also ZINEs from other labels that share the philosophy.